Media Ownership and Framing in Kenya: A Study of the ICC Case Against Uhuru Kenyatta

by Open Science Repository Communication and Journalism
(February 2013)

Abstract: The intention of this study was to establish whether the owners of privately held media outlets influenced the framing of news stories relating to the ICCs confirmation of charges hearings against Uhuru Kenyatta between 21st September, 2011 to 30th September, 2011. In order to achieve this goal, the study employed a descriptive content analysis of the news stories by the mainstream newspapers in Kenya: People Daily, Nation and the Standard, with a view to establishing whether there was a plausible link between ownership of the media outlets and the manifest bias in the news content.

The findings of the descriptive content analysis show that the privately held People Daily newspaper had more favourable content for Uhuru Kenyatta as is demonstrated by the coefficients of imbalance; a trend that is demonstrative of an overbearing ownership.

Keywords: media ownership, framing, democratic health.

Full text

doi: 10.7392/Research.70081924.

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