by Open Science Repository Business Administration
(February 2013)
Abstract: There is an increasing trend among private firms globally to adopt an approach of corporate social responsibility, which is manifested through activities and business decisions to improve the quality of life of employees, local communities and society in general. The objective of this study was to evaluate the policies of corporate social responsibility in the maquiladora industry in the city of Chihuahua, Mexico. The sample was 10 maquiladora firms in the automotive sector in order to quantify the quality of life in these companies. Data was collected through a questionnaire that was adapted on the basis of 25 indicators from the Mexican Center for Philanthropy. The results highlight that the evaluated companies comply with the policies of corporate social responsibility. It is recommended that companies increase their efforts and continue with a voluntary commitment to be socially responsible in all areas.
Keywords: social responsibility, policies, quality of life.